We brought Valio Latte’s tagline to life, reminding people to take small moments of enjoyment amidst everyday life. Throughout the summer, the concept was rolled out through advertising, influencer content, and even music festivals.
In social media and outdoor advertising, campaign faces Ares and Baka were shown taking their own moments while the world rushed on in the background. The concept translated naturally to influencer content, as Ares and Baka both staged stunt-style posts on social media, sharing their need to take a moment. This sparked a flood of reactions and comments from followers. The summer culminated at Blockfest, where visitors of the Valio Latte booth could capture their festival moments, styled to match the campaign’s visual look while the festival crowd buzzed in the background.
The campaign succeeded in gaining broad visibility among the young target audience, achieving excellent awareness without TV advertising. Overall, the campaign was more effective than average especially in influencing purchase interest.