We designed and executed a PR brunch where a plant-based menu and beautiful setting were combined with something strange and unexpected. For one day, we opened The Odd Spot — Helsinki’s quirkiest brunch venue, where influencers and consumers were invited to join.
Nothing, however, went quite as expected. The PR brunch took an unexpected turn as improv actors began telling bizarre stories, reciting poetry, and even singing odes to oat drink. Reactions ranged from confusion to laughter — just as we had planned.
Social media visibility was guaranteed as influencers shared their surprised reactions and experiences from the quirkiest brunch ever.